{"id":10855,"title":"Earth Lane and fast fashion","description":"Why the Earth Lane brand was created.","content":"<p><\/p><p>The Earth Lane brand was created to increase awareness of the damage fast fashion does to the ecosystems of the world. The fashion industry produces 8-10% of global carbon emissions, and its comsumption of water makes it the second biggest industrial user of the vital resource.<\/p><p>Much of fast fashion fibres is made of the plastic polyester, it is estimated it is used in 60% of clothing. The production of polyester produces two to three times more carbon emissions than it does to produce cotton. Synthetic fibres like polyester take hundreds of years to biograde, and produce plastic microbeads when laundered.<\/p><p>Over production of clothing, the fast changing trends of fashion means that tons and tons of unused items of clothing go to landfill every year.<\/p><h3><strong><u>So why is Earth Lane different?<\/u><\/strong><\/h3><p>Answer - The circular fashion of Teemill.<\/p><p><strong>Every product is designed to be sent back to Teemill when it is worn out.<\/strong><\/p><p>Teemill makes new products from the material they recover, and the cycle itself is renewable. Our products can be returned and remade again and again and again. A pure material makes recycling possible, and means products that are softer, and harmless to the environment.<\/p><ul><li><p><strong>Products designed to be remade again.<\/strong><\/p><\/li><li><p><strong>No plastic, just 100% organic cotton.<\/strong><\/p><\/li><li><p><strong>We remake new products from the recovered material.<\/strong><\/p><\/li><li><p><strong>95% of the water we use is recovered, cleaned and recirculated.<\/strong><\/p><\/li><li><p><strong>Designs are only printed at the point of order, so no inventory needed.<\/strong><\/p><\/li><\/ul><p>To learn more about how we are eco-friendly and sustainable see <a target=\"_blank\" href=\"https:\/\/earthlaneclothing.com\/the-journey\/\" rel=\"noreferrer noopener\">The Journey.<\/a><\/p><p><\/p><p><\/p><p><\/p>","urlTitle":"fastfashion","url":"\/blog\/fastfashion\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/fastfashion\/","fullUrl":"https:\/\/earthlaneclothing.teemill.com\/blog\/fastfashion\/","featured":true,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1617640424,"updatedAt":1671883761,"publishedAt":1671883761,"lastReadAt":null,"division":{"id":130888,"name":"Earth Lane Clothing"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/dr5htxn6asrbynokukvvwrly53skwnevm9pszpgghosz99us.jpeg?z=1.4&fx=0.36924336929129&fy=0.64285714285714","thumbnail":"https:\/\/images.podos.io\/dr5htxn6asrbynokukvvwrly53skwnevm9pszpgghosz99us.jpeg.jpg?w=1140&h=855&z=1.4&fx=0.36924336929129&fy=0.64285714285714","banner":"https:\/\/images.podos.io\/dr5htxn6asrbynokukvvwrly53skwnevm9pszpgghosz99us.jpeg.jpg?w=1920&h=1440&z=1.4&fx=0.36924336929129&fy=0.64285714285714"},"metaTitle":"Earth Lane Clothing and fast fashion.","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":12373,"title":"The Earth Lane brand","url":"\/blog\/me-and-my-earth-lane-brand\/","urlTitle":"me-and-my-earth-lane-brand","division":130888,"description":"Hi, let me introduce myself, as the owner\/creator of the EARTH LANE brand, my name is Norman, a guy living in northern England.  My story is after seeing a old mill lodge across the road from where l live, untouched for 30 years, transformed into a nature reserve, I became a volunteer there.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/kztah2oxlsmsh6xmwvvemapurdewfj8hlzsxcnyxxivzpqzb.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/kztah2oxlsmsh6xmwvvemapurdewfj8hlzsxcnyxxivzpqzb.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}